Marketing Through the Holidays: How to Keep Listings Active and Engaging

Florida Winter Holiday

Many agents assume the holidays are a “slow season” for real estate — but that’s not entirely true. With the right marketing strategy and professional visuals, listings can still attract serious buyers who are ready to move before the new year.

Keep Content Fresh

Holiday décor can make listings feel lived-in and inviting — just don’t overdo it. Neutral, seasonal touches (like a winter wreath or soft candles) help a space feel warm without overwhelming the photos.

Update Your Marketing Channels

Use your listing media beyond the MLS. Create short video clips or carousel posts from your listing photos to share on social media with messages of gratitude or holiday cheer.

Tap Into Buyer Motivation

End-of-year buyers are often serious ones — they’re relocating, downsizing, or closing before year-end for tax reasons. Quality photos and videos help them connect emotionally, even when they’re viewing homes from afar.

Keep Your Brand Present

Stay visible through the holidays. A simple social post thanking clients or showing your favorite listing shot of the year keeps you top-of-mind going into 2025.

Need fresh content to keep your listings (and brand) active through the holidays? Schedule your next shoot today — we’ll make sure your media stands out this season.