Spring Listings Start Now: Why February Media Matters More Than You Think

Late Winter Bloom

You may think spring marketing starts in March or April but the most prepared agents know it starts in February.

That's because buyers are already watching and in turn sellers are already planning.

Agents who show momentum early are the ones who'll benefit when inventories begin to increase.

Buyers are paying attention

Buyers may not be lining up for home tours just yet but they are looking at listings online. They are seeing the same listings by the same agents over and over again.

And as a result of this repeated exsposure, there's a familiarity with the agent that's being created. That familiarty leads to trust and that feeling of trust will put that agent front of mind when it is time for the buyers to act.

Sellers are quietly comparing

February sellers are often “pre-sellers.” They may not be ready to list just yet but they are doing their homework and paying attention to how homes in the area are being marketed. These "pre-sellers" want to know which agents are active and have a professional mareketing strategy for marketing their listings.

Media sets the tone

Professional real estate media that is high quality and consistent shows you are ready to take on any marketing challange. Potential clients will know that you don’t wait for the market you lead it.

February = fewer distractions

Getting a start in late winter means there are fewer listings to compete against.

This way your listings can garner more attention.

This less crowed field means more eyes on your listing and that can carry straight into March and April.

Spring success starts with February preparation.

Planning spring listings?

Let’s schedule your February shoots now

and launch your next listing with confidence.