Preparing Your 2025 Listings Now: Start the New Year Ahead

The end of December is more than holiday festivities — it’s a strategic moment for agents. While the market quiets down, your future clients are already planning moves for early 2025. Using the final week of the year to prepare puts you ahead of the curve.

Refresh Your Brand Image

New year, fresh start. This is a great time to update:

• Agent headshots

• Lifestyle branding photos

• Social media banners

• Marketing templatesStrong visuals help you kick off 2025 with a polished, elevated look.

  
  

Pre-Plan Early January Listings

If you know which properties you’ll be listing in the first few weeks of the year, you can schedule photo shoots now. This ensures you beat the January rush — and your listings hit the market with a strong first impression.

Build a Content Library

Having evergreen media on hand — neighborhood photos, market videos, lifestyle imagery — helps you market faster and stay consistent all year long. December is the perfect month to build that library before your schedule fills up.

Review This Year’s Wins

Look back at the homes that received the best engagement. Which photos performed well? Which videos generated the most leads? Use that data to refine your strategy and strengthen your marketing style going into 2025.

Set the Tone for Success

Agents who prepare now show up confidently when the new year begins. Investing in media early sets the tone for a strong, organized, visually compelling 2025.

Ready to start the new year ahead of the competition?

Schedule your January shoots now and secure priority booking with Collier Ingram Real Estate Media.